West Elm LOCAL's latest home decor ad inspires the retailer's consumers to support independent makers within their community. Partnering with local artisans, the company is helping un-established artists and designers gain exposure while simultaneously allowing its target demographic to access one-of-a-kind home goods.
A favorite among urban Millennials, West Elm is a home decor retailer that offers quality and style at an affordable rate. The brand's latest West Elm LOCAL initiative is showcased in a home decor ad that inspires viewers to invest in community-owned businesses rather than buying from larger corporations.
The commercial is also reflective of a growing Millennial maker culture and the modern consumer's desire for goods that are authentic while adhering to their socially conscious values.
The West Elm LOCAL Commercial Inspires Community Support
Jana Pijak — July 12, 2016 — Marketing