The last few years have been immensely challenging for small businesses and Yelp and Chasing Paper collaborated to create a limited-edition wallpaper to benefit them. There are three wallpaper prints to choose from, each of which features highly rated small businesses from across the country. The proceeds from the sale of these wallpapers will be fed back to the community through nonprofits that are devoted to supporting local entrepreneurs and business communities.
When viewed in close detail, the wallpapers reveal sketches of iconic businesses in New York City, San Francisco and Austin, such as Books are Magic in Brooklyn and Waterloo Records in Austin.
For the first 30 people who purchase the wallpaper, Yelp will help to cover the cost of installation.
What's Driving This Trend
- Supportive Small Business Initiatives
- Create initiatives that support local entrepreneurs and business communities through a collaboration between non-profit organizations and corporates.
- Community-focused Marketing
- Develop marketing strategies that identify and showcase local businesses to foster community engagement.
- Limited-edition Collaborations
- Partner with other companies and designers to create limited-edition products to benefit small businesses and their communities.
Who This Affects Most
- Decor and Home Goods
- Create custom designs for home goods, like wallpaper, to showcase local businesses and benefit them through sales.
- E-commerce
- Build e-commerce platforms that feature small businesses to support them by making them widely accessible.
- Charitable Foundations
- Support small businesses and entrepreneurs by creating charitable foundations that provide funding, resources, and assistance.
