Direct-to-consumer paint brand Backdrop, which is known for its well-curated collections, has announced the release of its second-ever wallcovering capsule titled 'Backdrop 2.' The new collection delivers a range of maximalist patterns and designs, all of which draw inspiration from folk art and nature.
One standout offering is 'Gambit,' a wallcovering that intends to mimic the appearance and feel of a colorful hand-tiled wall. Meanwhile, 'Superbloom' borrows design elements from California's blooming wildflowers, whereas 'Reptilla' offers a contemporary twist on the traditional flora and fauna-themed embroidery common to folk art. In addition, Backdrop is offering its new line of wallcoverings in customizable colors; shoppers will be able to choose from over 50 shades when picking their ideal wallpaper.
Image Credit: Backdrop
Key Themes Behind This Trend
- Folk Art-inspired Wallpapers
- Opportunities for traditional interior design companies to break into the direct-to-consumer wallcovering market by creating their own lines of folk art-inspired wallpapers.
- Maximalist Patterns and Designs
- Opportunities for creatives to develop new designs and patterns within the maximalist trend to expand the market's options.
- Customizable Wallpaper Colors
- Opportunities for technology companies to develop new software or apps that allow consumers to create and customize their own wallpaper designs.
Where This Applies
- Interior Design
- Interior design companies could take advantage of the popular maximalist pattern trend inspired by folk art design to offer new products to the market.
- Paint and Wallpaper
- Paint and wallpaper companies could offer customizable options, as Backdrop has, to allow buyers to have more personalized interior design options.
- Technology
- Technology companies could create new services or products, such as software or apps, which allow buyers to experiment with different customizable wallpaper designs and colors.
