As part of its Side Hustle Heroes initiative, Westfield is devoting valuable window space to six online businesses founded during the pandemic. The move to support small businesses as non-essential retail spaces reopen gives brand-new businesses the chance to shine this summer. The brands deal in everything from fashion and beauty to clothing and accessories, plus subscription services and sustainable paint companies.
To make the process of discovering products and shopping as easy and safe for people as possible, Westfield created QR codes that can be scanned, so that curious consumers are linked directly to the right social media channels and websites.
These new ventures represent people who've turned their hobbies and passions into businesses and now, they have the potential to be discovered by the millions of shoppers who frequent Westfield.
Key Themes Behind This Trend
- Side Hustle Heroes
- Promoting and supporting new online businesses through publicity and advertising in physical retail space, using QR codes for streamlining the purchase process
- Window Shopping Transformation
- Transforming storefront windows into digital-advertising real estate, QR codes can be used to reach millions of shoppers, promoting fresh, new businesses
- Hyperlocal Advertising
- Supporting small businesses and artists while also reaching community members with hyperlocal advertising through storefront windows and take advantage of the pandemic-driven e-commerce boom
Where This Applies
- Retail
- The retail industry can reinvent itself by partnering with new businesses to offer unique products in physical storefronts and expanding their reach
- Marketing
- Marketers can offer new window advertising through storefront branding and focus on hyperlocal targeting, which can enhance discovery for new businesses using QR codes for efficient advertising
- E-commerce
- New businesses can enjoy immense marketing growth and create retail excellence as they partner with the e-commerce industry, using QR codes to sell more products while offering unique products in retail spaces
