The Side Hustle gallery by Kelly Wearstler introduces a curatorial space where design merges with art, fashion, and performance. Housed in a reimagined Beverly Hills pool house, the debut exhibition titled Again, Differently transforms an intimate residential setting into an experimental showcase. The collection includes sculptural furniture and conceptual works that challenge the boundary between functional design and fine art. Wearstler’s vision places process, collaboration, and cross-disciplinary exchange at the center of contemporary creativity.
Conceived as both a physical and digital platform, Side Hustle extends its reach through essays, multimedia, and online exhibitions. The initiative invites designers and artists to explore new mediums without commercial constraints, reflecting Wearstler’s ongoing commitment to innovation. By framing design as a living dialogue rather than a finished object, the project reframes collectible work as cultural storytelling shaped by context, experimentation, and emotion.
Image Credit: Paige Campbell
Key Themes Behind This Trend
- Cross-disciplinary Collaboration
- The fusion of design, art, fashion, and performance in a single platform fosters a dynamic space for creative experimentation.
- Digital-aided Showcasing
- The expansion into online exhibitions and multimedia content broadens the audience for collectible design, merging physical and digital experiences.
- Design as Cultural Storytelling
- Re-envisioning design objects as carriers of narrative and emotion opens new avenues for engaging consumers with immersive storytelling.
Where This Applies
- Art and Design
- Blurring the lines between functional design and fine art offers new opportunities for creators to influence both aesthetic and utilitarian markets.
- Fashion and Lifestyle
- Integrating collectible design into fashion and lifestyle spaces enriches customer experiences with distinctive cross-genre appeal.
- Digital Media
- Leveraging digital platforms for showcasing collectible design enhances accessibility and interaction, tapping into the potential of virtual galleries.
