'How to College with Adam Devine' is Best Buy's newest back-to-school campaign. The 'Modern Family' comedian is featured in an array of online videos alongside digital and social media ads. According to the company, #HowToCollege is aimed at teaching students how to "tech impress."
The videos are reminiscent of comedic and college-based American movies. Adam Devine uses a hands-on method to teach Freshmen how to handle things like annoying roommates, 8 AM classes, and professors. He even hilariously advises college students to use auto tune while giving presentations. There's even a downloadable emoji app called 'Adamojis' to help students on their #HowToCollege journeys.
This new Best Buy campaign has the potential to go viral with Adam's character leaving a lasting memory with consumers.