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Parenting Hack Holiday Campaigns

This Hershey's Ad Gives Parents Creative DIY Ideas

— July 12, 2016 — Marketing
This past holiday season, the 'What's Up Moms' YouTube channel partnered with Viacom Velocity to produce a Hershey's ad that provided parents with fun DIY ideas. With the popularity of platforms such as Etsy and Pinterest, there has been a growing demand for DIY tutorials -- particularly among tech-savvy millennial moms. This commercial speaks to creative parents by giving them fun DIY ideas for the holidays.

The Hershey's ad was titled 'Mom Hacks' and it aired as an extension of the What's Up Moms series. The ad included a variety of clever DIY projects that involved using Hershey's chocolate to make different decorations and holiday treats. By airing the segment on the What's Up Mom's platform, Hershey's was able to specifically target millennial moms looking for fun holiday ideas.
Trend Themes
1. DIY Holiday Campaigns - There is an opportunity for companies to produce holiday campaigns that include DIY elements and tutorials in order to target tech-savvy millennial parents.
2. Creative Parenting Hacks - Marketing campaigns that provide parents with creative parenting hacks offer the opportunity to appeal to a demographic looking for innovative and helpful solutions.
3. Collaborative Marketing - There is an opportunity to collaborate with popular social media channels to create authentic and relatable marketing content that speaks to a specific audience.
Industry Implications
1. Consumer Goods - Consumer goods companies can produce campaigns that include DIY elements and parenting hacks to appeal to millennial parents looking for creative and helpful solutions.
2. Food & Beverage - Food and beverage companies can partner with social media channels to provide parents with DIY holiday treat ideas and other creative solutions.
3. Media & Entertainment - Media and entertainment companies can collaborate with YouTube channels and other social media platforms to produce relatable marketing campaigns that appeal to a specific audience.
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