This past holiday season, the 'What's Up Moms' YouTube channel partnered with Viacom Velocity to produce a Hershey's ad that provided parents with fun DIY ideas. With the popularity of platforms such as Etsy and Pinterest, there has been a growing demand for DIY tutorials -- particularly among tech-savvy millennial moms. This commercial speaks to creative parents by giving them fun DIY ideas for the holidays.
The Hershey's ad was titled 'Mom Hacks' and it aired as an extension of the What's Up Moms series. The ad included a variety of clever DIY projects that involved using Hershey's chocolate to make different decorations and holiday treats. By airing the segment on the What's Up Mom's platform, Hershey's was able to specifically target millennial moms looking for fun holiday ideas.