Sony Pictures and The Void have collaborated to produce a Jumanji VR experience, to promote the release of the new film. The Jumanji VR experience is titled 'Jumanji: Reverse the Curse,' and it allows users to experience the jungle from the film. Additionally, the VR experience will be accompanied by touch and smell effects.
Four people can enter into the experience at a time, where they will become characters from the film. The characters will then have to locate a Scepter and return it to a temple.
The Sony Pictures VP, Jake Zim spoke about the project, "As the characters in Jumanji are pulled into the game, we naturally had the idea to create a VR experience where fans can do the same."
Image Credit: Sony/ The Void
What's Driving This Trend
- Multi-sensory VR Immersions
- The use of multi-sensory effects in VR experiences will enhance immersion and create more engaging and memorable experiences.
- Film-themed VR Experiences
- Collaborations between film studios and VR experience creators will become more common as a way to promote new movie releases and drive engagement.
- Group VR Experiences
- VR experiences designed for groups will become more popular as a way to create shared experiences and increase social interaction.
Who This Affects Most
- Film Production
- Film production companies can explore or partner with VR companies to create new promotional experiences for their movies.
- Entertainment
- Entertainment companies can develop VR experiences that integrate multi-sensory effects to create immersive and engaging experiences for their audiences.
- Tourism
- Tourism companies can create VR experiences that bring different locations and attractions to people who cannot visit in person, with the added benefit of multi-sensory effects for a more immersive experience.
