Athletes in all sports should feel welcome playing any sport regardless of their sexual orientation. Yet most LGBTQ youth still feel unwanted in team sports because they lack visible role models. This pride-inspired tape can help hockey communities change attitudes and promote diversity.
Kris Wells, director of the University of Alberta's Institute for Sexual Minority Studies and Services, created a Kickstarter campaign with Calder Bateman, an Edmonton-based communications firm, to fundraise for rainbow hockey tape as an ingenious way to discourage LGBTQ discrimination in sports.
Once Pride Tape gets manufactured and ready for distribution if it reaches its Kickstarter goal, the hockey world can start embracing the product as a "badge of support" for young LGBTQ athletes. Proceeds will support queer youth outreach initiatives, including the You Can Play Project. That means every roll of tape can make an impact on and off the ice.
And yes, it’s actually professional-grade tape you can use to play puck.