GLOSSRAGS is a social activism brand that is taking a unique approach to combating the issue of racial inequality in the US. With nothing more than a list of names on a simple T-shirt, the brand is helping support the black men killed in police shootings.
In an effort to protest against racial inequality, GLOSSRAGS created a line of shirts called 'And Counting.' The simple T-shirts list the names of the men killed in police shootings in bold, Helvetica font. Each time there is another shooting, the font shrinks as additional names are added to the list. In the wake of the recent death's of Philando Castile and Alton Sterling, the company is set to add two new names to the list.
While the T-shirts may be simple in design, they send a powerful message about violence against black men and women.
What's Driving This Trend
- Racial Inequality Activism
- Creating apparel that raises awareness about racial inequality and police shootings can disrupt the fashion industry by promoting social activism.
- Typography as Social Commentary
- Using typography as a visual representation of societal issues can disrupt graphic design and advertising industries by sparking conversations.
- Incremental Awareness Messaging
- Developing products that incrementally increase awareness with each new event can disrupt the marketing and branding industries by encouraging ongoing engagement.
Who This Affects Most
- Fashion
- The fashion industry can embrace social activism by incorporating designs that raise awareness about racial inequality and police shootings, creating a new market segment.
- Graphic Design
- The graphic design industry can explore the use of typography to convey powerful messages about social issues, attracting clients who want to make a visual impact.
- Marketing
- The marketing industry can leverage incremental awareness messaging to engage consumers in consistent and ongoing brand conversations, leading to increased brand loyalty.
