GLOSSRAGS is a social activism brand that is taking a unique approach to combating the issue of racial inequality in the US. With nothing more than a list of names on a simple T-shirt, the brand is helping support the black men killed in police shootings.
In an effort to protest against racial inequality, GLOSSRAGS created a line of shirts called 'And Counting.' The simple T-shirts list the names of the men killed in police shootings in bold, Helvetica font. Each time there is another shooting, the font shrinks as additional names are added to the list. In the wake of the recent death's of Philando Castile and Alton Sterling, the company is set to add two new names to the list.
While the T-shirts may be simple in design, they send a powerful message about violence against black men and women.