Let's Do Better introduces its new collection entitled 'The Decline of Black Baseball,' bringing attention to the decreasing number of the Black players in the MLB. It features a range of apparel, leading with a special graphic tee and a re-launch of the brand's Juneteenth New York Yankees fitted cap.
Both of the item celebrate great Black players from past years and also celebrate the few number of Black plays in the league today. The special tee is an ash gray tonal Champion blank tee that shows some of the most iconic Black players in the league. It includes the faces of Rickey Henderson, Satchel Paige, Henry 'Hank' Arron, Willie Mays, Mookie Betts, and much more.
Image Credit: Let's Do Better
Why This Trend Is Growing
- Representation in Sports Apparel
- Opportunity for brands to create clothing that celebrates diverse athletes and supports underrepresented communities.
- Nostalgic Sports Fashion
- Rising trend of vintage sports apparel, creating an opportunity for brands to tap into consumer sentimentality.
- Social Justice-driven Apparel
- Growing demand for clothing that amplifies causes related to social justice, creating opportunities for brands to incorporate activist messaging in their designs.
Industries Being Reshaped
- Sports Apparel
- Industry players can partner with underrepresented athletes and organizations to create more inclusive and diverse apparel lines.
- Fashion Retail
- Retailers can explore collaborations with sports and social justice organizations for unique merchandise and marketing campaigns.
- Athletic Accessories
- Brands can utilize apparel and accessories to support social advocacy causes and underrepresented communities in sports.
