In light of recent events, the August 2016 social good trends reveal a intense focus on issues surrounding politics and social justice. From apps that encourage Americans to vote in the upcoming presidential edition to T-shirts that draw attention to racial injustice, it is clear that consumers are increasingly looking for ways to make their views heard.
With the US election only months away, there has been a growing push to ensure that all eligible voters are aware of the most pressing issues. One example of a tool being used to fight political apathy is the Hillary 2016 app, which encourages passive Hillary Clinton supporters to have more of an impact through gamified rewards. Another example is Planting Peace's controversial anti-homophobia ad, which draws attention to the stance the Republican party has taken towards the LGBT community.
As the August 2016 social good trends reveal, another issue that has risen to the forefront of the public consciousness is that of police brutality. One organization taking a stand against this issue is the American Civil Liberties Union, which created a mobile app that helps civilians hold police accountable. Another example is GLOSSRAGS' 'And Counting' shirts, which list the names of the men killed in recent police shootings.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
