The #RedCupCheer program is part of an innovative Starbucks charitable campaign that offers 200 local charities all over the UK to compete for financial grants.
What's great about this campaign is that it leverages the power of social media, and rewards those charities that raise the most buzz on social media both through Twitter and through the Neighbourly platform. The #RedCupCheer hashtag is used to measure how much social media noise charities can create in their bid to attract grants for their activities.
Ultimately, the Starbucks' #RedCupCheer charitable campaign is a great example of a socially good drive that focuses on empowering charities and encouraging them to be pro-active, a more sustainable approach than simple give-aways.
Starbucks' #RedCupCheer Program Lets Charities Compete For Grants
Rahul Kalvapalle — July 21, 2016 — Social Good
References: starbucks & fundraising