Co-Op is Giving Out Secret Dishes from an 'Unpredictable Summer Menu'
Laura McQuarrie — July 21, 2016 — Marketing
References: coop & eventmagazine
For the warmer months of the year, Co-Op is touring the UK with an 'Unpredictable Summer Menu.'
Co-Op reached out to its fans on Facebook and asked them to co-create dishes by revealing what secret ingredients they use in cooking. These ingredients have been incorporated into mystery recipe boxes and meals that are now being served in sample sizes across the country.
These mystery ingredients are being shared as part of Co-Op's #UnpredictableSummer campaign, which encourages people to "be as unpredictable as summer." With these efforts, the brand is also raising money for the British Red Cross—if a meal has been enjoyable, Co-Op asks that people text to donate £1 in order to pay a good deed forward.
Co-Op reached out to its fans on Facebook and asked them to co-create dishes by revealing what secret ingredients they use in cooking. These ingredients have been incorporated into mystery recipe boxes and meals that are now being served in sample sizes across the country.
These mystery ingredients are being shared as part of Co-Op's #UnpredictableSummer campaign, which encourages people to "be as unpredictable as summer." With these efforts, the brand is also raising money for the British Red Cross—if a meal has been enjoyable, Co-Op asks that people text to donate £1 in order to pay a good deed forward.
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