The Co-op food-to-go range has been relaunched by the brand just in time for summertime to offer consumers a way to stay fueled when going about their daily routine. The food range includes wraps, sub sandwiches and pasta salad pots, which are all contained in packaging that has been slimmed down. The products also feature wooden sporks in place of plastic cutlery, where applicable.
Wholesale Category Lead Jonny Lambert spoke on the new Co-op food-to-go range saying, "With more people out and about now, there is a greater demand for food-to-go so it is perfect timing for the launch of the all-new Co-op range. Food-to-go remains a key mission for the convenience market and with this new range available to Nisa partners we believe it places them in a great position to drive more sales in their stores this summer.”
What Makes This Trend Stand Out
- Slimmed-down Packaging
- Brands can explore slimming down their product packaging as a way to appeal to consumers looking for convenient and sustainable food options.
- Wooden Cutlery
- Switching from plastic to wooden cutlery can offer a simple yet effective way for brands to make their products more eco-friendly and appeal to environmentally conscious consumers.
- Food-to-go Demand
- The growing demand for food-to-go presents opportunities for brands to create new product ranges and partnerships with convenience stores to tap into this market.
Sectors Adopting This
- Food Packaging
- Companies working in food packaging can innovate by creating sustainable, slimmed-down packaging solutions that entice consumers looking for food on-the-go while also being eco-friendly.
- Cutlery Manufacturing
- There is an opportunity for cutlery manufacturers to capitalize on the trend of eco-friendly utensils by producing more wooden cutlery options to meet the demand of brands and consumers.
- Convenience Stores
- Convenience stores and franchises can partner with brands like Co-op to offer a new range of food-to-go options to customers, meeting the increased demand for convenient and fresh meals on-the-go.
