YouTube knows that its video ads can be pesky for users, which is why its not letting its cyberbully participants skip past them with the 'Skip the Bully' campaign.
Leaving hurtful comments on videos has the ability to damage those who see the messages, however many don't seem to care given the anonymity that they're granted with digital platforms. With 'Skip the Bully,' those people are held accountable by having some of their abilities taken away on the site -- with anyone deemed guilty of online harassment not given the option to skip over the often lengthy ads that appear before videos.
The campaign was created by Miami Ad School in order to decrease the rate at which cyberbullying happens, making people think twice before they leave a hurtful comment.
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Cyber Bullying Prevention Apps
eSports Broadcasting Hubs
Viral Cat Commercials
Humanitarian Advocacy Bots
Harassment-Fighting Art Projects