Nike Women is proving that strength isn't limited to one size with the inclusion of diverse Instagram models that it's promoting through its social media account.
Recent photos from the brand show plus-size model Paloma Elsesser and yoga instructor Claire Fountain. Both women work to change the oppressive narrative that too often tells women that they have to fit into a certain mold to be deemed fit. They do so by promoting a body positive lifestyle on their social accounts, posting confident shots of their bodies to show that individual beauty is more valuable than unobtainable standards.
Though Nike Women consistently features powerful female figures in its editorials, the brand's choice to showcase curvaceous Instagram models further shows its support of a more inclusive representation of fit women.