Iconic WWE American wrestler John Cena was featuring in a campaign from 'Ad Council' that is titled 'We Are America.'
The effort works to show that the average American isn't necessarily what many believe them to be, showing how the country is made up of people from various sexual orientations, religions, racial backgrounds and more. John Cena walks through a street that's covered in American flags, all the while explaining statistical figures that show that more than half of the country is comprised of minority groups.
The goal of We Are America is to go against the discriminatory attitudes that are often propagated, telling its viewers that to love the country is to love everyone that's in it. The video discusses the celebration of the Fourth of July, showing Americans that real patriotism is about "love beyond labels."
What Makes This Trend Stand Out
- Inclusive Campaigns
- Create advertising campaigns that promote inclusivity and challenge stereotypes.
- Diversity Celebration
- Celebrate diversity by showcasing the multicultural makeup of communities.
- Counter Discrimination
- Address and combat discriminatory attitudes through media and marketing campaigns.
Sectors Adopting This
- Advertising
- Develop inclusive advertising campaigns that target diverse audiences and challenge societal norms.
- Entertainment
- Incorporate inclusivity and diversity into entertainment content to reflect the multicultural audience.
- Social Activism
- Support social causes and combat discrimination through media-driven campaigns and initiatives.
