Professional WWE star John Cena is joining the roster of pop culture icons on Fortnite with the release of a new character design and accessories. The wrestler will be playable once purchased from the Fortnite item shop, where consumers can also choose what items to dress him in. The set includes a shirtless version of John Cena, a WWE Championship back bling, and a hand-shaped pickaxe. Players can also taunt their opponents using the “U Can’t C Me’ emote in-game.
The collaboration also comes with exclusive content for Rocket League and Fall Guys, including exclusive decals of Cena and Roman Reigns in addition to limited edition outfits of iconic fighters like Asuka, Xavier Woods, and The Undertaker. Fortnite players can purchase the John Cena bundle when it lands on Jul 28, 2022.
Image Credit: Epic Games
Key Themes Behind This Trend
- Celebrity Collaborations in Gaming
- With more and more celebrities collaborating with popular games like Fortnite, there is an opportunity for disruptive innovation in creating unique and customized game content for fans.
- In-game Branded Merchandise
- As seen in Fortnite's recent release of John Cena and WWE-themed accessories, there is an opportunity to innovate by adding branded merchandise within games to increase revenue and provide a new way for fans to engage with their favorite brands.
- Crossover Content for Multiple Games
- The release of exclusive content for Rocket League and Fall Guys alongside the John Cena bundle in Fortnite highlights an opportunity for disruptive innovation in creating crossover content that spans across multiple popular games and increases brand awareness for all games involved.
Where This Applies
- Gaming
- The gaming industry would benefit from exploring more celebrity collaborations and in-game branded merchandise to increase revenue and provide new experiences for fans.
- Sports and Entertainment
- The sports and entertainment industries could benefit from exploring collaborations with popular games like Fortnite to increase brand awareness and reach new audiences.
- Marketing and Advertising
- The marketing and advertising industry could benefit from collaborating with game developers to create unique and innovative branded content within popular games that provides new ways for fans to engage with brands.
