Ally Taps Rocket League to Expand Opportunities for Women in Esports
Kanesa David — April 1, 2024 — Tech
References: ally & esportsinsider
Ally Financial has expanded its partnership with BLAST-operated Rocket League Esports to create more opportunities for women within the esports scene. This collaborative effort will include launching three exclusive women-only tournaments throughout the year alongside a co-ed event, boasting an impressive total prize pool of $75,000 (~£59,300). These tournaments will be hosted in both North America and Europe.
Building on its successful esports sponsorship debut in February last year, Ally Financial has continued to forge partnerships across various gaming titles such as Fortnite, Animal Crossing, and Minecraft. As part of the collaboration, Ally will also be integrated into the Star Showdown Chasers tournament series, a quarterly competition designed to crown the top women's team in each region.
Additionally, Ally Financial will gain visibility and exposure throughout critical events within the RLCS circuit, including the North American Open Qualifiers, Copenhagen Major, London Major, and World Championship broadcasts.
Image Credit: Rocket League, Ally Financial
Building on its successful esports sponsorship debut in February last year, Ally Financial has continued to forge partnerships across various gaming titles such as Fortnite, Animal Crossing, and Minecraft. As part of the collaboration, Ally will also be integrated into the Star Showdown Chasers tournament series, a quarterly competition designed to crown the top women's team in each region.
Additionally, Ally Financial will gain visibility and exposure throughout critical events within the RLCS circuit, including the North American Open Qualifiers, Copenhagen Major, London Major, and World Championship broadcasts.
Image Credit: Rocket League, Ally Financial
Trend Themes
1. Inclusive Esports Events - Empowering women through exclusive tournaments aligns with the growing demand for diversity and inclusion in the esports industry.
2. Financial Partnerships in Esports - Collaborating with financial institutions to sponsor esports tournaments introduces a new revenue stream for both parties involved.
3. Global Tournament Expansion - Expanding tournaments across North America and Europe reflects the trend towards broader international participation in esports competitions.
Industry Implications
1. Financial Services - Financial services firms can explore new marketing avenues by partnering with esports organizations to target the gaming community.
2. Gaming and Esports - The esports industry can capitalize on female-focused tournaments to attract new audiences and promote gender inclusivity within the gaming community.
3. Event Management - Event management companies have the opportunity to organize and host inclusive esports tournaments on a global scale, catering to diverse gaming demographics.
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