'UMG Gaming,' the esports-focused subsidiary of 'Engine Media,' has announced the 'Lady Spartan Pro Series' (LSPS). The LSPS is a series of professional 'Halo Infinite' tournaments targeted towards women-only esports teams and competitors. The name "Spartan" from the title comes from the characters in the 'Halo' games, which are referred to as Spartans and can be male or female.
The LSPS will be comprised of five main events, four of which contain an open qualifier and a finals series, and the fifth being the grand finals taking place from May 21st to May 22nd, 2022. The prize pool for this event is $20,000 USD, which will be split across the five tournaments. UMG Gaming has stated that this event aims to "break down the walls" in gaming by promoting female competitors, while also offering a safe place for women to play professionally.
Image Credit: UMG Gaming
Key Themes Behind This Trend
- Women-only Esports
- Esports competitions exclusively for women are a growing trend, creating a space for female gamers to thrive in a male-dominated industry.
- Diversity and Inclusion in Esports
- Tournaments and events focused on underrepresented groups in esports, such as women, present an opportunity for the industry to become more inclusive and welcoming.
- Female-targeted Gaming Products and Services
- The rise of women-only esports competitions creates a demand for gaming-related products and services tailored specifically to women.
Where This Applies
- Esports
- Esports companies can drive innovation in the industry by offering women-only competitions as a means of promoting diversity and inclusion.
- Gaming
- Gaming companies can seize the opportunity to create new, female-targeted gaming products and services that cater to the needs of women gamers.
- Sports Marketing
- Marketers can tap into the growing women-only esports trend to help companies engage with female audiences and promote gender equality in sports and gaming.
