Born x Raised introduces its new No Justice, No Peace collection in support of the ongoing Black Lives Matter protests across the globe. The collection features a long sleeve graphic tee and a custom cloth mask, detailed with the brand's Old English font and emblems. The proceeds from the capsule will be donated to BLM organizations while building awareness around police brutality to fight for social change.
The shirt is designed in black with a gray skeleton hand print and bright yellow branding on the left chest. There are additional bright yellow words on the sleeve that read "No Justice, No Peace" as well as additional text that covers the neck down to the waist surrounded by green skeletons and red roses. The facemask is made from cotton and detailed with similar graphics.
Image Credit: Born x Raised
Why This Trend Is Growing
- Social Activism Fashion
- Opportunity to create fashion collections that support and raise awareness for social justice causes.
- Brand Donation Initiatives
- Opportunity for brands to donate proceeds to relevant organizations and build awareness for social issues.
- Customized Cloth Masks
- Opportunity to design cloth masks with unique and meaningful graphics to support causes and connect with consumers.
Industries Being Reshaped
- Fashion
- Fashion brands can incorporate social justice themes into their collections and contribute to relevant causes.
- Non-profit Organizations
- Non-profit organizations can collaborate with fashion brands to create exclusive collections that raise funds for social justice causes.
- Textile Manufacturing
- The demand for customized cloth masks presents an opportunity for textile manufacturers to produce unique and meaningful designs.
