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This Project Uses Augmented Reality to Educate People About Migraines

 - Oct 4, 2016
References: itunes.apple & excedrin
The Migraine Experience is an high-tech education and public awareness project, launched by headache and migraine relief medication brand Excedrin, that makes use of Google Cardboard headsets to help people temporarily experience what it's like to suffer from migraine headaches.

Migraine sufferers can use the companion smartphone app to program in the unique migraine features that they regularly suffer from, whether it's light sensitivity, visual hallucinations or ear discomfort. They can then ask a family member or friend to wear the headset in order to experience what they live with on a daily basis.

The Migraine Experience is a great example of virtual reality technologies being leveraged to promote a degree of higher empathy among people unfamiliar with the realities of specific medical conditions, helping sufferers to better cope with their day-to-day struggle.