UNICEF recently released an ad that uses a virtual girl to raise awareness about children living in conflict zones. Around the world, millions of children are living in countries plagued by conflict. This ad draws attention to their plight by manipulating real photos of children affected by conflict.
The new UNICEF ad features a 3D animated girl named Sofia. The virtual girl was created by animators who combined 500 real photos of children living in conflict zones. In the ad, Sofia represents three different children, each of which is affected by a different aspect of conflict. The idea behind the clever ad is to draw attention to the many children living in conflict zones who remain faceless to those in other countries. As the deputy executive director of UNICEF Sweden Per Westberg explains, "We have created Sofia to give a face to all the children that aren't visible to us."
This UNICEF Ad Uses a Virtual Girl to Highlight Kids Affected by Conflict
Katherine Pendrill — April 17, 2016 — Marketing