Preventative Assault Campaigns

The Emma Watson HeForShe Campaign is Now Focusing on Universities

The Emma Watson HeForShe campaign has been around for a few years now, gaining much support along the way for its innovative presentation of feminist ideals. Now looking to expand on it in a way that directly concerns young women and men alike, the UN-associated organization is garnering help from universities to ensure that each institutionalizes zero-tolerance policies when in comes to sexual assault.

In addition to promoting this, the Emma Watson HeForShe campaign will also aim to "provide campus-wide training and briefings [on gender issues] for all faculty, administration, and students," as well as close the gender gap in administration. Emma Watson reportedly described the organization's efforts by saying "A good university is like a tiny utopia -- it’s a miniature model of how the whole of society could look."

Zero-tolerance Policies
There is an opportunity to develop and promote zero-tolerance policies against sexual assault and harassment in various industries aside from education.
Gender Training and Briefings
There is an opportunity to create gender training programs and briefings for faculty, administration, and employees in various industries to raise awareness of gender issues and foster a more inclusive environment.
Closing the Gender Gap
There is an opportunity for organizations to prioritize closing the gender gap in leadership positions and administration in different industries and sectors.

Industries Being Reshaped

Education
Universities and schools can create and implement zero-tolerance policies, gender training programs, and initiatives to address the gender gap in administration and leadership roles.
HR and Workplace
HR and workplace organizations can develop and implement zero-tolerance policies, training programs, and initiatives that promote gender equality, diversity, and inclusion in the workplace.
Government
Government agencies can create and enforce zero-tolerance policies, training programs, and initiatives aimed at reducing gender-based violence, harassment, and discrimination in the public sector.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 62%
Freshness 8%

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