Sexism-Fighting Playing Cards

The 'Woman Cards' Feature Notable Women Who Fought Against Sexism

The 'Woman Cards' is a clever project that aims to combat sexism by putting a literal twist on a figurative saying. The idea was inspired by recent comments made by Donald Trump that Hillary Clinton is playing the woman card in order to get elected. Now Trump's words are being turned into a real game as a creative way to fight sexism.

The Woman Cards is a Kickstarter-funded project started by Zach and Zebby Wahls. The literal woman cards are designed to combat sexism by showcasing powerful and influential women throughout history. There are 13 women featured in the deck, including Ruth Bader Ginsberg, Wilma Rudolph, Sylvia Rivera and Hillary Clinton herself. As Zebby Wahls explains, the deck is about "paying homage to this incredible group of women who have accomplished so much even when the deck was stacked against them."

Gender Equality Awareness
There is an increasing trend in producing creative ways to raise gender equality awareness, such as The Woman Cards.
Socially Conscious Gaming
Socially conscious gaming is on the rise, with The Woman Cards being a prime example of how games can be used for a greater cause.
Empowerment Collectibles
Empowerment collectibles featuring notable women are becoming popular, as seen with the success of The Woman Cards Kickstarter campaign.

Sectors Adopting This

Gaming
The Woman Cards project shows there is an opportunity in combining gaming with social justice initiatives, which can be exploratory for gaming industry
Merchandising
The success of The Woman Cards Kickstarter campaign highlights an opportunity for merchandising companies to create more collectibles that promote empowerment
Education
The Woman Cards can be used as teaching tools to educate people on gender equality, showcasing an opportunity in the education industry to adapt this as part of their curriculum, and create awareness for sexism in general
SCORE
5.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 82%
Freshness 8%

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