A new fashion campaign in India is challenging social perceptions of beauty by casting an acid attack survivor instead of traditional model.
The 'Face of Courage' campaign stars an acid attack survivor and activist named Laxmi. Laxmi was attacked over a decade ago after she refused a marriage proposal from an older man. Since her attack, she has become an advocate for women who have been affected by similar acts of violence. Her latest effort to bring awareness to this issue involves staring in 'Viva N Diva's' Face of Courage campaign. As Laxmi explains, the campaign is meant to encourage survivors to comes out of the shadows and break their silence. She also hope that "it will also change the attitude of criminals who realise that girls who've been attacked won't just sit quietly within the confines of their homes."
The new ads not only challenge long-held beauty standards, but they also highlight the issue of acid attacks and the need for support for survivors.