Liz Black, a fashion writer, decided to collaborate with 'You Do You' in order to portray how non-universal sample size measurements are for the majority of the American female population.
In order to do this, she wore dresses that fit the sample size measurements for models, usually a zero to a two, draped over her body for an editorial. Lensed by Kristiina Wilson, the resulting images are humorous and informative at the same time.
With this editorial, Liz Black shows how wrong the representation of women in the media truly is, as she claims that her body size is relative to approximately 67% of US women, who are said to wear a size 14 or larger. The editorial therefore speaks to the non-inclusive nature of the fashion industry and combats it by comparing its standards to reality.
Why This Trend Is Growing
- Non-universal Sample Sizes
- Opportunity to disrupt the fashion industry by advocating for more inclusive and diverse sizing standards.
- Body Positive Fashion
- Disruptive innovation opportunity to promote body positivity and challenge traditional beauty standards within the fashion industry.
- Representation in the Media
- Opportunity to disrupt the media industry by showcasing the misrepresentation of women's body sizes and advocating for more diverse and accurate portrayals.
Industries Being Reshaped
- Fashion
- Opportunity for fashion brands to embrace inclusive sizing and cater to a wider range of body shapes and sizes.
- Media
- Opportunity for media companies and publications to prioritize diverse representation and challenge traditional beauty standards.
- Body Positivity
- Opportunity for body positivity advocates and organizations to promote self-acceptance and inclusivity in the fashion and media industries.
