Grindr has launched its own line of men's athletic wear called the 'Varsity Collection.'
Grindr is known as a dating app for men, but it is now branching into apparel. The 'Varsity Collection' features swimming trunks, track pants, sweatshirts and bandannas. The proceeds from items in the collection, priced between $25 and $130, will be donated to Athlete Ally's Principle 6 campaign. The campaign fights discrimination against LGBTQ athletes.
The clothing line was designed in collaboration with Print All Over Me and incorporates references to queer pop-culture into the designs. While the clothes are meant to be fun and a bit cheeky, the proceeds go towards an important cause.
Grindr is the first dating app to venture into the consumer apparel market.