The #BeStrong Emoji Keyboard app is a new smartphone app, developed by Vodafone in collaboration with Monica Lewinsky, that is intended to provide teens with a way to "communicate support in a bullying situation."
Monica Lewinsky knows a thing or two about bullying, having endured lots of mocking and cruel taunting in the wake of the Bill Clinton scandal. Now a noted anti-bullying activist, Lewinsky points out that people have it even more difficult these days because of the proliferation of Internet and the social media.
The #BeStrong Emoji Keyboard app lets you choose from a variety of emojis that symbolize support, strength, courage and hope in the face of bullying, and can be used by anyone to express their anti-bullying sentiment.
Why This Trend Is Growing
- Anti-bullying Emojis
- The development of emoji keyboards specifically designed to combat bullying provides a unique opportunity for brands to engage with the growing movement against online harassment.
- Collaborative Technology Solutions
- Partnerships between technology companies and anti-bullying organizations, like Vodafone and Monica Lewinsky, highlight the potential for technology to play a significant role in addressing the issue of bullying.
- Social Media Activism
- The use of social media platforms as a means to promote anti-bullying messages and initiatives offers businesses an avenue to align their brand values with a powerful cause.
Industries Being Reshaped
- Technology
- The creation of specialized emoji keyboards presents an innovative opportunity for technology companies to develop unique products that address social issues.
- Telecommunications
- Telecommunication companies, like Vodafone, can leverage their infrastructure and expertise to collaborate with anti-bullying advocates and create impactful technological solutions.
- Social Media
- Social media platforms have the potential to serve as powerful tools for spreading awareness and promoting anti-bullying campaigns, providing opportunities for brands and organizations to participate in meaningful social impact initiatives.
