In honor of Breast Cancer Awareness Month 2016, Dubai is turning one of its most famous landmarks into a beacon for cancer awareness.
On October 13th, the Dubai real estate developer company Emaar Properties bathed its famous Burj Khalifa in bright pink lights. The lights will be turned on again throughout the month of October to raise support and awareness for breast cancer research. In addition, visitors to the building are encouraged to wear pink to show their own support for Breast Cancer Awareness Month 2016.
The Burj Khalifa's bright pink makeover follows in the footsteps of other famous landmarks such as the Tokyo Tower, White House and Palácio do Planalto, which have all undergone their own transformation to raise awareness about one of the leading causes of cancer death among women.