In honor of Breast Cancer Awareness Month 2016, Dubai is turning one of its most famous landmarks into a beacon for cancer awareness.
On October 13th, the Dubai real estate developer company Emaar Properties bathed its famous Burj Khalifa in bright pink lights. The lights will be turned on again throughout the month of October to raise support and awareness for breast cancer research. In addition, visitors to the building are encouraged to wear pink to show their own support for Breast Cancer Awareness Month 2016.
The Burj Khalifa's bright pink makeover follows in the footsteps of other famous landmarks such as the Tokyo Tower, White House and Palácio do Planalto, which have all undergone their own transformation to raise awareness about one of the leading causes of cancer death among women.
Key Themes Behind This Trend
- Breast Cancer Awareness
- The trend of raising awareness for breast cancer is gaining momentum, creating opportunities for businesses to contribute to the cause.
- Landmark Transformations
- Transforming famous landmarks to raise awareness for important causes is becoming a popular trend, opening up possibilities for innovative marketing campaigns.
- Pink Lighting
- The use of pink lighting as a symbol of support for breast cancer awareness is a growing trend, presenting opportunities for lighting companies to create specialized products.
Where This Applies
- Real Estate
- Real estate companies have the potential to collaborate with cancer research organizations and transform their buildings to create impactful messages for social causes.
- Tourism
- Tourism industry can work together with charities and organizations to promote landmarks as symbols of support for charitable causes, attracting more visitors and raising awareness.
- Lighting
- Lighting industry can develop unique pink lighting solutions that can be used by landmarks, buildings, and businesses to show solidarity and support for breast cancer awareness.
