Cyclist Climate Change Initiatives

This Cyclist is Collecting Stories About Climate Change

Devi Lockwood is a 23-year-old activist who is on a mission to create environmental change by collecting stories about climate change. What makes Lockwood's journey so unique is that she is collecting these stories via bike.

The idea behind the campaign began when Lockwood participated in the People’s Climate March in New York City in 2014. She decided to keep the momentum going by starting her own climate change campaign. Thus far, she has cycled across the US, Tuvalu, Fiji, New Zealand and Australia collecting stories about climate change along the way. She has already gathered 450 stories and the goal is to eventually collect 1,001.

While all of the stories are not available publicly at this time, Lockwood eventually hopes to create a digital map of her tip with audio recording of each and every story. As Lockwood explains, "If this archive can be a small way of getting people talking about water and climate change within their own communities, then I hope I’ve done something worthwhile."

Climate Change Narrative-archiving
An opportunity for companies to implement climate change data management, analytics, and reporting platforms that tell stories, follow trends, and capture insights from individual sources.
Sustainable Community Engagement
An opportunity for businesses to implement programs and campaigns that encourage public education, advocacy, policy, and action on climate change, while promoting their own corporate social responsibility.
Eco-tourism and Adventure Travel
An opportunity for travel-related industries and companies to offer unique and immersive experiences that promote environmental and climate awareness, while also attracting a growing market of eco-conscious travelers.

Industries Being Reshaped

Data Management and Analytics
An opportunity for companies to provide solutions for collecting, analyzing, and presenting complex data on climate change, as well as the integration of machine learning techniques to identify patterns and insights.
Corporate Social Responsibility
An opportunity for businesses to implement sustainable policies, operations, and campaigns that benefit the environment and society, and to align their values with those of their customers and stakeholders.
Adventure Travel and Tour Operators
An opportunity for tourism companies to capitalize on the growing demand for eco-adventure and eco-tourism, by offering unique experiences that inspire travelers to learn, engage, and act on climate change issues.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 63%
Freshness 8%

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