HumanForest, an electric bike manufacturer with an eco-friendly mission statement, has officially launched a new fleet of e-bikes in London, England. The launch will introduce 800 brand-new electric-powered bikes throughout the city in an effort to encourage commuters to opt for sustainable travel alternatives.
As part of the launch, HumanForest gathered a range of community groups, customers, government officials, and partners to deliver a live event dedicated to educating the city of London on the benefits of cycling for both mental health and the environment. The event was even joined by Dr Alex George, the Prime Minister’s Mental Health Ambassador, and Destiny Boka Bates, co-founder of air pollution campaign Choked Up.
As part of the initiative HumanForest will be allowing customers 10 minutes of free ride time everyday. “Every single person gets ten minutes free riding, every day – providing Londoners with a means to create a cleaner, greener and more sustainable city for all," said HumanForest CEO, Agustin Guilisasti.
Image Credit: HumanForest
What's Driving This Trend
- Electric Bike Share Programs
- Opportunity for cities to improve their public transportation options and offer low-carbon alternatives to cars
- Eco-friendly Mobility Alternatives
- Companies offering eco-friendly solutions can gain a competitive advantage and help protect the environment.
- Free Ride Time Promotions
- Opportunity for bike share companies to attract new riders and promote the use of sustainable transportation with free ride time promotions.
Who This Affects Most
- Transportation and Logistics
- As there’s a growing need for environmentally sustainable transportation solutions, companies in these industries can leverage bike share programs as a way to expand their offerings and customer base.
- Sustainability and Renewable Energy
- Bike share programs could be seen as an innovative way to promote sustainability and promote the advantages of using renewable energy into an industry that is seeing the importance of carbon reduction.
- Health and Wellness
- This trend is an opportunity for companies in the health and wellness industry, including mental health, to promote the benefits of active transportation and sustainable living.
