WaterAid Has Debuted a Interactive System for Making Donations
Rebecca Byers — January 29, 2016 — Social Good
References: eventmagazine
WaterAid is an international organization that recently debuted a cutting edge digital donation platform that makes giving easy and fast. The system was designed in collaboration with MediaMonks, a product agency, and is called the 'Hope Locker.'
Targeted at swimmers, the campaign takes on the form of a swimming locker and allows individuals to donate the £1 deposit charged to use the locker to the charity as its being returned. The 'Hope Locker' system features an animation that depicts the £1 coin floating to the bottom of the water. When individuals return at the end of their swim, a video plays and lets them know that as they were swimming, one child elsewhere in the world was killed from exposure to dirty water.
Targeted at swimmers, the campaign takes on the form of a swimming locker and allows individuals to donate the £1 deposit charged to use the locker to the charity as its being returned. The 'Hope Locker' system features an animation that depicts the £1 coin floating to the bottom of the water. When individuals return at the end of their swim, a video plays and lets them know that as they were swimming, one child elsewhere in the world was killed from exposure to dirty water.
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