After releasing black and white versions, Apple is back with a red iPhone battery case. In addition to offering the device protection, the smart cases ensure a longer battery life. Not only that, but one's mobile and case can be charged at the same time -- allowing consumers to talk for 25 hours, or use the Internet for 18 hours.
Available for iPhone 6 and 7, the new red iPhone battery case stands out boldly in comparison to its neutral counterparts. The smooth silicone surface also makes it comfortable to hold and the bump on the back that holds the battery gives consumers more to grip onto. As The Verge reports, "Apple will donate a part of proceeds to The Global Fund to fight AIDS -- an effort that the company (and its Beats subsidiary) have already contributed nearly $120 million towards."
Key Themes Behind This Trend
- Smartphone Battery Cases
- Opportunity for companies to create innovative smartphone battery cases that not only offer device protection but also ensure longer battery life.
- Dual Charging
- Opportunity to develop products that allow smartphones and their cases to be charged simultaneously, providing convenience and extended usage.
- Charitable Tech Accessories
- Potential for creating tech accessories, like smartphone cases, that donate a portion of proceeds to charitable causes, enhancing brand reputation and consumer appeal.
Where This Applies
- Consumer Electronics
- Disruptive innovation opportunity for consumer electronics companies to develop and market innovative smartphone battery cases.
- Wireless Charging
- Opportunity for wireless charging companies to create products that accommodate simultaneous charging of smartphones and their cases.
- Fashion/tech Accessories
- Potential for fashion and tech accessory companies to release charitable products like smartphone cases that align with consumer values and support causes.
