Land O'Lakes recently introduced a new campaign called 'Delete to Feed' that encourages people to spend less time thinking about crafting the perfect Instagram picture and more time thinking about what they can do to combat hunger in America.
The Delete to Feed campaign asks users to delete their food-centric Instagram pictures and in exchange, Land O'Lakes will donate food to those in need. To participate, users simply have to sign up on the website and each food-themed picture they delete will be recorded. For every picture deleted, Land O'Lakes will donate 11 meals to Feeding America.
The idea is that while many of us enjoy food in excess -- sometimes simply for the purpose of art -- there are many people who are going without any kind of food at all. As the campaign's website points out: "Instagram is full of food posts, but millions of Americans go hungry each year."