By looking to these October 2016 social media innovations, it's shown that an increasing number of brands, organizations and celebrity figures are seeing the value of appealing to consumers through easily accessible mediums.
In one recent example, Victoria Secret model Taylor Hill was able to promote a slew of makeup products by simply supplying her followers on Instagram with a quick tutorial via the 'Stories' feature. Not only did this allow her to market products in a more genuine way, but it also gave her fans a look into her exclusive everyday routine that they can appreciate. Meanwhile, a YouTube star named Casey Neistat documented his luxurious journey on a Emirates airplane after his seat was upgraded to first class -- which is valued at over $21,000.
Although the video blogger claims that his humorous documentation wasn't sponsored, it racked up millions of views and highlighted the airline's high-end features candidly. In other examples that can be found within this cluster of October 2016 social media innovations, brands take action to be inclusive of a wide range of influencers, create highly shareable campaigns and much more.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
