Many online content creators and digital influencers will use the sole link space in their Instagram profiles, but this platform can redirect traffic from Instagram to a website with more ease. Social media marketing startup MostPop integrates a user's Instagram account so that people can go from a picture to a link, rather than having to go back to the link in the bio.
Although captions are often utilized for sponsorship, advertising and other social commerce ventures, Instagram makes it difficult to input direct links in that space. MostPop hopes to change things with their hyperlink tagging system. This would allow users to redirect traffic and take followers to a product page or specified link more easily.