For those who've wondered how the emojis on digital keyboards get chosen -- and, more specifically, who the gatekeepers are behind that decision -- 'Emoji Request' is a site that's aiming to democratize the process. The site offers a host of completely new emojis and allows users to vote on them, ultimately submitting the most popular emojis to the Unicode Consortium.
The Unicode Consortium is the body that controls all the characters on digital keyboards: not only emojis, but even letters, punctuation, numbers, etc. The Unicode Consortium has criteria for emojis that include both technical (e.g. compatibility with various platforms and devices) and cultural (e.g. likelihood of use) aspects.
The company behind Emoji Request, EmojiXpress, is experienced in satisfying these criteria, and it will submit detailed, strong proposals for the most voted emojis on its site.