Increasingly, brands are relying on social influencers as a strategy to promote products and reach consumers, sort of like the celebrity spokesperson of today's digital age. Startup Sapie Space is trying to capitalize on this sales and marketing tactic by making it easier for businesses to connect with the appropriate social influencers for their industry or niche.
Sapie Space also uses machine learning -- another popular tool lately. Although the formula for 'going viral' is an elusive one, Sapie Space claims leveraging artificial intelligence to search industries, find effective influencers and create connections will help companies get achieve this brief level of fame. They also offer actionable data and insights for clients concerning influencer content and competition.