Taylor Hill, an American model signed to IMG and a Victoria's Secret Angel, has a massive following on social media, with 4.7 million accounted for on her Instagram account alone.
What's most drawing about Taylor Hill, especially among Generation Z demographics, is her willingness to share aspects of her life in a way that's highly accessible. An example of this is a recent makeup tutorial that she did through the image-sharing app. More specifically, the Victoria's Secret Angel posted the whole tutorial on her 'Story.'
When taking into account the constant steam of photos and videos Generation Z consumers are taking in everyday, it makes sense that a shorter form that's conveniently placed on their feed appeals to them. This reigns especially true for the Instagram Story feature -- which gives the posts a sense of exclusivity and urgency.
Why This Trend Is Growing
- Instant Makeup Tutorials
- Social media influencers are creating instantaneous makeup tutorials for Generation Z consumers.
- Instagram Marketing
- Businesses are utilizing social media platforms like Instagram to promote their products through influencers.
- Short-form Content
- Generation Z consumers are drawn to shorter-form content that is conveniently placed on their social media feeds.
Industries Being Reshaped
- Beauty
- The beauty industry can take advantage of instantaneous makeup tutorials to promote new products and engage with customers.
- Fashion
- The fashion industry can collaborate with social media influencers like Taylor Hill on Instagram to showcase their latest collections.
- Marketing and Advertising
- Marketing and advertising industries can embrace short-form content on social media platforms like Instagram to reach younger demographics who prefer brief and concise messaging.
