Taylor Hill Easily Promotes Products on Her Instagram Story
Riley von Niessen — September 20, 2016 — Social Media
Taylor Hill, an American model signed to IMG and a Victoria's Secret Angel, has a massive following on social media, with 4.7 million accounted for on her Instagram account alone.
What's most drawing about Taylor Hill, especially among Generation Z demographics, is her willingness to share aspects of her life in a way that's highly accessible. An example of this is a recent makeup tutorial that she did through the image-sharing app. More specifically, the Victoria's Secret Angel posted the whole tutorial on her 'Story.'
When taking into account the constant steam of photos and videos Generation Z consumers are taking in everyday, it makes sense that a shorter form that's conveniently placed on their feed appeals to them. This reigns especially true for the Instagram Story feature -- which gives the posts a sense of exclusivity and urgency.
What's most drawing about Taylor Hill, especially among Generation Z demographics, is her willingness to share aspects of her life in a way that's highly accessible. An example of this is a recent makeup tutorial that she did through the image-sharing app. More specifically, the Victoria's Secret Angel posted the whole tutorial on her 'Story.'
When taking into account the constant steam of photos and videos Generation Z consumers are taking in everyday, it makes sense that a shorter form that's conveniently placed on their feed appeals to them. This reigns especially true for the Instagram Story feature -- which gives the posts a sense of exclusivity and urgency.
Trend Themes
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Instant Makeup Tutorials — Social media influencers are creating instantaneous makeup tutorials for Generation Z consumers.
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Instagram Marketing — Businesses are utilizing social media platforms like Instagram to promote their products through influencers.
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Short-form Content — Generation Z consumers are drawn to shorter-form content that is conveniently placed on their social media feeds.
Industry Implications
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Beauty — The beauty industry can take advantage of instantaneous makeup tutorials to promote new products and engage with customers.
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Fashion — The fashion industry can collaborate with social media influencers like Taylor Hill on Instagram to showcase their latest collections.
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Marketing and Advertising — Marketing and advertising industries can embrace short-form content on social media platforms like Instagram to reach younger demographics who prefer brief and concise messaging.
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