Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Taylor Hill Easily Promotes Products on Her Instagram Story
Taylor Hill, an American model signed to IMG and a Victoria's Secret Angel, has a massive following on social media, with 4.7 million accounted for on her Instagram account alone.
What's most drawing about Taylor Hill, especially among Generation Z demographics, is her willingness to share aspects of her life in a way that's highly accessible. An example of this is a recent makeup tutorial that she did through the image-sharing app. More specifically, the Victoria's Secret Angel posted the whole tutorial on her 'Story.'
When taking into account the constant steam of photos and videos Generation Z consumers are taking in everyday, it makes sense that a shorter form that's conveniently placed on their feed appeals to them. This reigns especially true for the Instagram Story feature -- which gives the posts a sense of exclusivity and urgency.
What's most drawing about Taylor Hill, especially among Generation Z demographics, is her willingness to share aspects of her life in a way that's highly accessible. An example of this is a recent makeup tutorial that she did through the image-sharing app. More specifically, the Victoria's Secret Angel posted the whole tutorial on her 'Story.'
When taking into account the constant steam of photos and videos Generation Z consumers are taking in everyday, it makes sense that a shorter form that's conveniently placed on their feed appeals to them. This reigns especially true for the Instagram Story feature -- which gives the posts a sense of exclusivity and urgency.
