Taylor Hill, an American model signed to IMG and a Victoria's Secret Angel, has a massive following on social media, with 4.7 million accounted for on her Instagram account alone.
What's most drawing about Taylor Hill, especially among Generation Z demographics, is her willingness to share aspects of her life in a way that's highly accessible. An example of this is a recent makeup tutorial that she did through the image-sharing app. More specifically, the Victoria's Secret Angel posted the whole tutorial on her 'Story.'
When taking into account the constant steam of photos and videos Generation Z consumers are taking in everyday, it makes sense that a shorter form that's conveniently placed on their feed appeals to them. This reigns especially true for the Instagram Story feature -- which gives the posts a sense of exclusivity and urgency.