E.l.f. Cosmetics is on the hunt for aspiring makeup artists to work with Simon Fuller's pop group The Future X. The beauty brand is taking to TikTok to search for the right candidates. From now until February 1st, 2022, makeup artists can make a TikTok video to show off their awe-inspiring looks, tagging it with #elfitup.
For more information about the countrywide search, contestants can visit elfyeah on TikTok for an official description of the contest, including how to enter and other important information. Kory Marchisotto, chief marketing officer at E.l.f. Cosmetics says that "E.l.f. is proud to force-multiply with Simon and the TikTok teams who share our mission to disrupt norms, shape culture, and connect communities."
Image Credit: The Future X / E.l.f.
What's Driving This Trend
- Makeup Artist Search
- The rise of TikTok as a platform for searching and discovering new talent could disrupt traditional hiring methods in the beauty industry.
- Social Media Advertising
- The use of social media platforms to launch search campaigns may become a popular trend among beauty brands, allowing for wider reach and engagement with younger audiences.
- Influencer Collaboration
- Partnering with pop groups and influencers could lead to mutually beneficial relationships where both parties receive exposure and increased brand awareness.
Who This Affects Most
- Beauty Industry
- By discovering new talent through social media campaigns, the beauty industry has the potential to expand its reach and redefine traditional beauty standards.
- Entertainment Industry
- Collaboration between beauty brands and pop groups could create new opportunities for promoting music, fashion, and beauty products to younger audiences.
- Social Media Industry
- The rise of search campaigns on social media platforms could provide a new revenue stream for platforms, who could charge brands for increased exposure and reach.
