Kenzo, a French luxury fashion brand, employed Carrie Brownstein of 'Portlandia' to direct 'The Realest Real,' a short film that considers the obsession those from the Generation Z and Millennial age have with social media.
It begins with a teenage girl named Abby who's waiting in an eerie office. All of the sudden, she's approached by another girl who leads her down a hallway. She is followed, literally, by her social media followers -- with one randomly turning away to signify his sudden lack of interest in her feed. She then meets a business man who's teaching a basket of puppies to take selfies.
He has everything that's she's stored on the Cloud in front of her, pulling up random comments that she's made in the past. She ends up getting Natasha Lyonne as a mom, after the man brings up a comment of affection she wrote on one of the comedic actresses' Instagram posts. In creating The Realest Real, Kenzo speaks to its consumers by enhancing an experience they know with a humorous twist, garnering the brand attention with a video that's likely to be widely shared.