Lexus launched a new branded content series that airs on social media, named 'Lexus Creates.' 'Lexus Creates' will detail the creative process that informs the companies to focus on craftsmanship. The first episode in the series will feature an instructional video related to origami. In order to create the episode, Lexus worked in collaboration with Coco Sato, who is an origami artist in the United Kingdom.
The branded series may interest viewers who take an interest in the creative process. This content may also help viewers connect with the automotive company, by showcasing the emphasis the company places on the creative process. Additionally this type of branded content is especially good at piquing the interests of younger consumers who engage with these platforms recreationally.
Image Credit: Lexus