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Top 45 Commercial Trends in October

From Heartwarming Furniture Ads to Short Social Media Films

— October 29, 2016 — Marketing
These October 2016 commercials range from heartwarming furniture ads to short social media films that center around a darkly humorous theme that many can relate to -- our evolving obsession with mobile devices and the Internet.

While IKEA's heartwarming and familial ad follows a mother shopping with her little boy -- only to reveal that he is actually a college-aged young man moving out for the first time -- 'The Realest Real' mini documentary by luxury fashion house Kenzo enlists the help of Portlandia star Carrie Brownstein to create a fun, unexpected and quirky ad.

When looking at the month's empowering ads, standouts include Addition Elle's 'F* It Up!' campaign that features famed plus sized models who encourage girls to embrace their curves and individual traits rather than aspiring to meet unrealistic goals often set out by the fashion industry at large.
5.6
Score
Popularity
Activity
Freshness
42
Charitable Piano Ballads
Charitable Piano Ballads
This HELP Charity Ad from Criss Angel and Dee Snider Encourages Donations
<
41
Heartthrob-Directed Bourbon Ads
Heartthrob-Directed Bourbon Ads
This Kentucky Bourbon Brand's Ad Was Led by Matthew McConaughey
<
40
PSA Music Videos
PSA Music Videos
Andrew Bird's 'Pulaski' Visuals Function as a Gun Violence PSA
<
39
Unexpectedly Spicy Mustard Commercials
Unexpectedly Spicy Mustard Commercials
Colman's New Ad Highlights the Strength of Its Mustard
<
38
Sassy Smartphone Campaigns
Sassy Smartphone Campaigns
Lenovo's Phone Marketing Campaign Urges Customers to Pass On the iPhone
<
37
Dancing Model Promotions
Dancing Model Promotions
This Kendall Jenner Vogue Spain Video Shows Her Attempting to Do Ballet
<
36
Disturbing Online Bullying PSAs
Disturbing Online Bullying PSAs
This Video Shows How Manipulative Tactics Can Be Enhanced Online
<
35
Special Effects Gardening Ads
Special Effects Gardening Ads
Scotts Boasts Green Grass Lawns That Can Be Used as Green Screens
<
34
Hockey Star Coffee Commercials
Hockey Star Coffee Commercials
The New Tim Hortons Ad Features Two NHL Stars on a Coffee Run
<
33
People-Powered Short Films
People-Powered Short Films
Sesc's Film Campaign Shows How People Change People
<
32
Magical Mobile Ads
Magical Mobile Ads
Apples' iPhone 7 Ads Show Off Its New Camera and Water-Resistant Technology
<
31
Distracted Dining Experiments
Distracted Dining Experiments
This Dolmio Experiment Tests Children Who are Fixated on Technology
<
30
Skater-Made Sneaker Campaigns
Skater-Made Sneaker Campaigns
William Strobeck Made 'KING PUPPY' for the Supreme and Nike Release
<
29
Sexism-Fighting Tennis Ads
Sexism-Fighting Tennis Ads
Nike's 'Unlimited Greatness' Considers the Success of Serena Williams
<
28
Celebrity Combat Bread Ads
Celebrity Combat Bread Ads
Sylvester Stallone Stars in this Warburtons Bakery Commercial Spot
<
27
Depressed Dinosaur Auto Ads
Depressed Dinosaur Auto Ads
Audi's Video Follows a Fearsome T-Rex Who Became a Laughingstock
<
26
Anime-Inspired Insurance Ads
Anime-Inspired Insurance Ads
This Esurance Commercial Tells Its Viewers: 'Don't Catch and Drive'
<
25
Abstract Art-Inspired Apparel
Abstract Art-Inspired Apparel
COS and the Guggenheim Museum Made a Series That Honors Agnes Martin
<
24
Security Camera Ads
Security Camera Ads
Nest's Cheeky 'Mystery Solved' Series Shows Various Household Mishaps
<
23
Creator-Inspired Sports Ads
Creator-Inspired Sports Ads
This adidas Ad Says That Hard Work and Determination Aren't Enough
<
22
In-School Washing Machines
In-School Washing Machines
Whirlpool's 'Care Counts' Program Increases School Attendance
<
21
Fashionable Ambassador Interviews
Fashionable Ambassador Interviews
This H&M and Kenzo Ad Features a Candid Chance the Rapper
<
20
Moving-Inspired Playlists
Moving-Inspired Playlists
Spotify's 'Moving to Canada' Playlist References the American Election
<
19
Humorous Office Vacation Ads
Humorous Office Vacation Ads
Virgin Atlantic Prompts Viewers to Get Away from Work During Holidays
<
18
Short Social Media Films
Short Social Media Films
'The Realest Real' from Kenzo Shows Natasha Lyonne as a Teen's Mom
<
17
Heartwarming Furniture Ads
Heartwarming Furniture Ads
This Ikea France Commercial Shows a Mother Watching Her Son Grow Up
<
16
Majestic Biker Shoe Ads
Majestic Biker Shoe Ads
This Timberland Shoe Commercial Follows a Velvet-Clad Biker Named Fernando
<
15
Jerky-Carrying Drones
Jerky-Carrying Drones
David Ortiz and the JerkyBot Advertise for Chef's Cut Jerky
<
14
Bunny-Filled Brand Campaigns
Bunny-Filled Brand Campaigns
Annie's Homegrown Shows Bunnies Hopping Around a Grocery Store
<
13
Captivating Cat Delivery Ads
Captivating Cat Delivery Ads
Yamato Transport's Bizzare Commercial Follows a Feline Protagonist
<
12
Star-Backed Fragrance Ads
Star-Backed Fragrance Ads
The Gucci Guilty Jared Leto Ad Imagines Him Inheriting a Luxe Villa
<
11
Offbeat Fragrance Commercials
Offbeat Fragrance Commercials
This Spike Jonze-Directed KENZO World Ad Defies Stereotypes
<
10
Playful Denim Campaigns
Playful Denim Campaigns
This Diesel Ad Encourages Its Viewers to Live Freely and Stylishly
<
9
Stereotype-Defying Menstruation Ads
Stereotype-Defying Menstruation Ads
U By Kotex's 'Its Not My Period' Reframes a Myth About PMS
<
8
Online Positivity Campaigns
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
<
7
Influential Female Ad Campaigns
Influential Female Ad Campaigns
Georg Jensen's Latest Campaign Features Various Strong Women
<
6
Simplified Airline Promotions
Simplified Airline Promotions
This Comical Commercial Tells Consumers That KLM is an Airline
<
5
Surreal Airline Ads
Surreal Airline Ads
This British Ad Features a Strange Flower-Covered Person and a Giant Woman
<
4
Disability Awareness Ads
Disability Awareness Ads
This Accessible Campaign Will Be Shown During the Paralympic Games
<
3
High-Speed Product Promotions
High-Speed Product Promotions
These Clips Break Down Oreo Recipes for the Brand's Stranger Flavors
<
2
Provocative Body Positivity Ads
Provocative Body Positivity Ads
The Newest 'Addition Elle' Campaign Stars Famed Plus-Size Models
<
1
Subversive Fast Fashion Ads
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
<