Fernando is the elusive figure who is shown to enter workplaces in this Timberland shoe ad, where he distracts employees with his flamboyant performances.
It beings with the theatrical man bolting through in a bright purple motorbike that matches his tight-fitting velvet one-piece perfectly. He nonchalantly does jaw-dropping tricks all around the workplace as employees drop everything and look on in sheer amazement. Suddenly, it swaps back to reality, where a man is telling his supervisor that he hasn't gotten his work done due to Fernando.
At this point, the Timberland shoes are cut to, with three different 'PRO' colorways highlighted. Although perhaps unnecessarily elaborate, the humorous Timberland shoe ad captures the attention of viewers and shows off a setting where its product would prove useful -- simultaneously driving a point and entertaining.
What Makes This Trend Stand Out
- Immersive Advertising
- Using engaging and entertaining advertisements that tell a story and capture viewers' attention.
- Product Placement
- Incorporating products and brands into ad content in a seamless way to showcase their features and benefits.
- Viral Marketing
- Creating funny and memorable ads that have the potential to spread rapidly through social media and word of mouth.
Sectors Adopting This
- Fashion
- Incorporating unique and daring styles into ad campaigns that can showcase shoes, clothing and accessories.
- Entertainment
- Partnering with production companies to create ads that tell a story and capture the audience's attention through humor and intrigue.
- Automotive
- Featuring bold and dramatic vehicle designs in ads that make them the centerpiece of the ad and can draw viewers' attention towards their features
