With the rise of athleisure styles, sales of activewear have skyrocketed and as a result, many retailers that sell items in denim fabric took a hit. However, now that many consumers are looking to put together outfits that are slightly dressier, yet still comfortable and casual, denim is once again capturing the public's attention as a fashion classic.
One example of an innovative new product is Dish & DU/ER's 'Stay Dry' denim, which is capable of repelling everything from spills and stains to wet weather conditions. Consumers are also becoming intrigued by denim once more with trousers that resemble sweatpant styles and even button-up suits.
Other unique styles include dual-tone treatments, patchwork and excessive bleaching, as well as the inclusion of denim details on everything from sunglasses to shoes.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
