Overcast Jean Sunglasses

Dick Moby's Tenue de Nîmes Eyewear Features Lenses Suited to the Weather

Dick Moby recently teamed up with retailer Tenue de Nîmes to create a pair of upcycled jean sunglasses with several lens options suited to the varying weather conditions. In other words, the sunglasses are equipped with specially designed eyepiece that is specific to the brightness outside, ranging from clear and sunny to more overcast and cloudy days.

The stylish lenses feature a rounded shape that merges retro fashion with a modern aesthetic through the blend of a jean fabric that encases the frame. The glasses are fashioned out of repurpose plastic that is then coated in the denim by hand in a studio out of Italy. The jean is complemented with a blue-toned lens that is available in two light absorbing settings, either for sunny or overcast days.

Upcycled Eyewear
Creating sunglasses from repurposed materials offers a sustainable and unique fashion option.
Weather-responsive Lenses
Designing sunglasses with lenses that adjust to different weather conditions provides convenience and functionality for users.
Retro-modern Fusion
Blending retro and modern elements in eyewear design appeals to fashion-forward consumers.

Industries Being Reshaped

Fashion Accessories
The fashion accessories industry can benefit from incorporating sustainable materials and innovative designs into their products.
Eyewear
Eyewear manufacturers can explore the market demand for sunglasses that adapt to different weather conditions.
Textile and Garment
The textile and garment industry can explore new applications for denim in eyewear design to create unique and trendy products.
SCORE
5.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 76%
Activity 86%
Freshness 8%

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