Outerknown & Otis Eyewear Join Forces to Launch New Sunglass Capsule
Niko Pajkovic — June 29, 2022 — Eco
References: outerknown & acquiremag
Sustainable clothing brand Outerknown has teamed up with Australian label Otis Eyewear to launch a new sunglass collection dubbed 'Otis Eyewear x Outerknown.' The concise new capsule delivers five new styles all made from an "Eco-Acetate" that is entirely biodegradable. According to the company, the unique material used in the frames -- Eco-Acetate -- is made from a combination of plant matter and cotton seeds.
What's more, each pair comes equipped with mineral glass lenses that are recyclable but still completely scratch-resistant. In addition, the lenses are polarized, meaning they greatly reduce glare. In terms of packaging, the sleek new sunglasses come in their own recycled PU leather cases, which also feature a recycled suede cleaning cloth.
For those interested, the entire collection is now available to purchase on Outerknown's website and at select physical retailers.
Image Credit: Outerknown
What's more, each pair comes equipped with mineral glass lenses that are recyclable but still completely scratch-resistant. In addition, the lenses are polarized, meaning they greatly reduce glare. In terms of packaging, the sleek new sunglasses come in their own recycled PU leather cases, which also feature a recycled suede cleaning cloth.
For those interested, the entire collection is now available to purchase on Outerknown's website and at select physical retailers.
Image Credit: Outerknown
Trend Themes
1. Biodegradable Fashion Accessories - The trend of using eco-friendly materials to create fashion accessories opens up opportunities for companies to create sustainable and nature-friendly products.
2. Eco-friendly Retail Packaging - The trend towards using sustainable retail packaging materials and design alternatives that protect the environment presents innovative marketing solutions for businesses that wish to stand out in today's highly competitive market.
3. Recyclable Mineral Glass Products - The trend towards recycling of mineral glass lenses in fashion accessories presents opportunities to create new innovative ways of implementing eco-friendly and cost-effective manufacturing.
Industry Implications
1. Sustainable Fashion - Incorporating eco-friendly and innovative materials in fashion production can distinguish brands in a highly competitive and social media-driven industry and foster a loyal customer base.
2. Manufacturing and Machinery - Innovative manufacturing techniques and machinery can help scale up businesses and make eco-friendly production cost-effective in terms of production and design.
3. Retail and E-commerce - Providing eco-friendly and sustainable products to customers via competitive online and offline retail channels presents opportunities to create a loyal and environment-conscious customer base.
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