Breydo, a luxury fragrance brand founded by Ben Gorham, has announced the launch of its new lifestyle line ByProduct 34, which will make its debut by introducing the 'Solaris' sunglass collection. The new capsule will consist of three chic sunglass styles called the Maeda, Niiro, and Usami, all of which will be offered in two colors: Black/Brown and Gold/Copper.
According to the company, all three frames are “handcrafted by dedicated artisans in Fukui, a city of Japan famed for its luxury eyewear craftsmanship since the 1930s.” As a result, shoppers can expect high-quality construction and premium materials. For example, the Niiro, which boasts a unique aviator-inspired design, comes equipped with polarized CR-39® lenses.
For those interested, the entire 'Solaris' collection is now available to purchase from Byredo's website.
Image Credit: Byredo
Why This Trend Is Growing
- Luxury Sunglasses
- There is a growing market for high-quality and stylish sunglasses that offer premium materials and construction.
- Handcrafted Eyewear
- Handcrafted eyewear continues to be a popular trend, as consumers seek out artisanal craftsmanship and unique designs.
- Lifestyle Brand Expansion
- Fragrance and lifestyle brands are expanding into new product categories, like sunglasses, to offer consumers a complete lifestyle experience.
Industries Being Reshaped
- Eyewear Industry
- Innovations in luxury eyewear manufacturing and design, as well as customization options, present opportunities for industry leaders and disruptors.
- Luxury Goods Industry
- The demand for high-quality and unique luxury products, like handcrafted sunglasses, creates opportunities for established and emerging luxury brands.
- Fragrance Industry
- Expanding into new lifestyle categories, like sunglasses, allows fragrance brands to offer a more complete product line to consumers while appealing to new demographics.
